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NEWS AND EVENTS

 

"Census Day Fair at Norris Square"

Latino Population Projected from 54 to 55 Million in 2010
(including Puerto Rico)

By the National Institute for Latino Policy (NiLP) (March 24, 2010

With the 2010 Census underway, we throught it would interesting to see what the Latino population count might be given current population estimates and projections by the Census Bureau. read more...


Patriot Act doesn't override confidentiality in Census, Justice Department says
By Ed O'Keefe
Washington Post  (March 5, 2010)

Provisions of the USA Patriot Act that pertain to the gathering and sharing of information do not override federal confidentiality laws when it comes to the U.S. Census, the Justice Department said this week. read more...


CAMPAIGN TO
INCREASE THE AFRO-LATIN@ COUNT
IN THE 2010 CENSUS
by afro-latin@ forum (March 8, 2010)

(New York, NY)  In an effort to achieve an accurate count of Afro-Latinos in the United States Census, the nonprofit afrolatin@ forum has produced a series of public service videos that call on Latinos of African descent to identify as both Hispanic and Black on the 2010 form. read more...


Census History: Counting Hispanics
By Jeffrey S. Passel
Pew Hispanic Center's All Things Census  (March 3, 2010)

Despite the long history of Hispanic residents in the United States, there was no systematic effort to count this group separately in the Census until the late 20th century. An analysis of changes in Census question wording over recent decades reveals the challenges in trying to count and describe this fast-growing population. read more...


Latino Unemployment:
January 2010
By Angelo Falcón (February 5, 2010)

Today, Keith Hall, Commissioner of the US Bureau of Labor Statistics reported before the Congressional Joint Economic Committee that: read more...


Poll:
Hispanics Lack Details on U.S. Census
The survey found that only half of Hispanics
know either 'a little' or 'a lot' about the process
by Steve McClellan
AdWeek (Jan 27, 2010)

New research from Ipsos and Telemundo indicates a lack of familiarity with the details of the 2010 Census among U.S. Hispanics despite numerous efforts to publicize this year's population count to the fast-growing minority group. read more...


2010 Census Paid Media Buy List
http://2010.census.gov/partners/pdf/media_buy_sched.pdf

Advertising for the 2010 Census will be seen and/or heard in all 210 media markets in the US. Below is a document of the comprehensive list of media outlets (vendors) where 2010 Census paid media will be placed. The advertising targets the following audiences: Diverse Mass, read more...


 

  • January – March 2010
    - January Latino Complete Count committee Meeting
    - Implementation of CCC activities and City agency outreach plans
    - Census questionnaires are mailed or delivered to households.
    - Implement pre-Census day communications plan.
    - Outreach Efforts begin. Volunteers activated to talk about the Census at community meetings.
    - Municipal departments activate their plans.
    - Paid and unpaid media campaign begins.
    - On the ground outreach efforts in targeted neighborhoods.
  • - Latinos Participate in the 2010 Census Press Conference. Tuesday, March 9, 2010
  • Late March 2010
    - Census Bureau mails forms to all households in Philadelphia.
  • April 1, 2010
    - Census Day
  • May - July 2010
    - Volunteers continue to target specific zip codes encouraging them to talk to Census Bureau enumerators who will be going door-to-door.