Clear Translations and Interpretations

Are accurate:
• Faithful to the source text, the facts, intent and meaning

Easy to understand:
• Use words familiar to the target audience
• Flow with clarity and the richness of the target language

Are appropriate in:
• Content
• Cultural approach
• Style

Read Well:
• Match the register of the source document

Accomplish the Intended Purpose:
• Motivate audiences to take desire action,
• Inform clients of services available
• Clarify and educate valuable messages

Keep the Company’s Goals:
• Serve the needs of the end user
• Keep in mind the requester desire
• Maintain purpose and intention